JCRM software is based on the member implementation experience of retail system integration in the past 15 years of Zhengda Innovation and the research on the commercial real estate membership system for many years, and established the actual system of “identifying all members, members are marketing”.

Through ten years of experience in shopping center system integration, CTI Commercial Real Estate Division proposed that the competition of shopping centers should be the competition of members in 2012, and the winner must be the better member system. The growth of mature shopping malls lies in the deep excavation of members, and the sales increment of shopping centers must come from loyal members. How to maintain the loyalty of members and trigger the willingness of members to repurchase is the core of the CRM system.